2k12 fifteen web technology prediction by Frog

If you’re familiar with Frog, one of the leading international tech/web design studio, here is a good article about Frog's 2k12 fifteen web tech trends prediction.

I personally want to see #4 the reductive social network taking shape. It’s interesting to see that this idea forming.  

Most importantly, taking notes on #7,#9.As we’re revamping Stuff Pal app, this actually go in sync with what Stuff Pal is about, and the potential that I see Stuff Pal can be going.

One and Only - Kill 3 birds with 1 stone

OOH installationsOOH installationsWhen it comes to multiculture marketing, there are unified only when it becomes simple language translation.  In the case of Toyota's new "One and Only" Camry campaign, they are able to kill 3 different segment with 1 celebrity that is relevant for each market.  The story is that the main character, Min Ho Lee, wakes up with key to a car at a hospital which is very consistent with Korean drama story line so this premise is not a new concept here.

sonline's picture

Email marketing, you got a sec?

Online we are inundated with content. Our attention spans are but a few seconds. News, blogs, ads, and emails we flip through in seconds. Recent news – scan, annoying rich media overtake ad – scan (and close), Check your email – scan. Digital advertising has some challenges. Banner ads are one thing; the consumer is drawn to that page for a reason, so they may be sticking around. The personal nature of sending an email is particularly challenging: it’s in their private space.

LIVE from Web 2.0 NY Expo Thu - HTML 5 showcase for developers - the wow and the how

HTML 5 Showcase for developers - the wow and the how

Peter LePage from Google

LIVE from Web 2.0 NY Expo Thu - Pluses and Minus of Google+

Pluses and Minuses of Google +

Adria Richards from ButYoureAGirl

Over the summer, Google+, a new social network, was launched to much fanfare. While some have touted it as a Facebook-killer, others wonder whether we need (and have time for) yet another social site.

LIVE from Web 2.0 NY Expo Thu - The State of WebGL

The State of WebGL

Evan Parker & Bill Baxter

Google Maps

 

LIVE from Web 2.0 NY Expo Wed - User Acquisition

User Acquisition

Kate Huyett from HowAboutWe.com

LIVE from Web 2.0 NY Expo Wed - On Demand User Research

On Demand User Research

Nate Bolt

LIVE from Web 2.0 NY Expo Wed - Discussing Design - The art of critique

Discussing Design - The art of critique

Adam Connor and Aaron Irizarry

 

In the world of digital designs, we need to have a better communication with designs and designers.

What is critique?

- Critique is a ongoing process and flow of feedback, revision, and end product. Feedback is a small part of the Critique.

- Critique is about critical thinking. Figure out what problem that the designer was solving.

LIVE from Web 2.0 NY Expo Wed - Building A Social Library

Building a Social Library

New York Public Library As collections increasingly turn digital and eBooks become ubiquitous, libraries are also changing how they connect with patrons. The New York Public Library, one of the largest in the United States, has become the number one public library in the world in social media, leveraging staff and social tools to connect hundreds of thousands of users with its collections and services.

- New York Public Library is one of the largest library in the US